Once users as individuals or organizations set up a type of account, they cannot change it to another type.By the end of 2014, the number of We Chat official accounts had reached 8 million.When users post their moments, they can separate their friends into a few groups, and they can decide whether this Moment can be seen by particular groups of people.
We Chat users can register as an official account, which enables them to push feeds to subscribers, interact with subscribers and provide them with services.
There are three types of official accounts: a service account, a subscription account and an enterprise account.
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; literally: 'micro-message') is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent.