Consumers of internet dating services were long ago labelled as desperate and even social failures.
Today, people from all sorts of backgrounds and across all ages are looking at online dating as an acceptable and even reliable option for finding their partners.
Generally, prospective members are required to give personal details like age, location, interests, and hobbies before they can start browsing profiles of potential partners.
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Results Are Matching Up With Traditional Dating A 2012 study by the University of Stanford revealed that the strength and quality of relationships initiated online were at par with results from conventional dating.
Although the internet has made it easier for people to secure casual encounters, people who are after committed relationships are managing to find them online.
There are even categories for people who love the same movies, and those that suffer from the same sexually transmitted diseases.
Social dating in Australia is a departure from the usual online dating setting where people communicate for weeks or even months before actually meeting.
It focuses less on establishing a common ground before physically seeing each other.
By browsing through profiles with suitable characteristics, users can initiate contact with potential partners.
From 1976 to 2011, the number of religious young adults has reduced by over half.
About 26% of all young adults in 2011 claimed to have no religion, a rise from 12% in 1976.
The recent trends in online dating have also been fuelled by changes to the wider social context which includes a rising consumer culture alongside greater personal independence.