The ad is fairly straight forward and, like Match.com, e Harmony benefits from a very well known brand so can effectively use their company name in their ad.
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So let’s take a look at these companies getting most of the love from Google (and those searching for online dating) to see what strategies you could borrow to win the hearts of more of your prospects.
Leading the pack with a 89.6% Impression Share and an Average Ad Position of 2.8 is
That’s not to say you should go out and change your business’ domain name just for Ad Words, but depending on your goals, niches, strategy, etc., it’s something to consider.(Oh, and in case you’re wondering, yes, the Display URL for your ad has to be same domain you send your Ad Words traffic to.)Also notice this ad has a lot of numbers in it, which you’ll often find is a trait of top performing ads.
It also has a lot of social proof going for it with the 72 reviews with a 5-star average and the 191 followers on Google .
And that’s a good indication that they’ve found a profitable formula that works in this highly competitive niche.
What stood out to you about the ads and landing pages for these sites? Adam Kreitman coaches business owners on how to make their websites more compelling to their prospects.. He owns Words That Click, a firm specializing in Conversion Optimization and managing Google Ad Words campaigns for small businesses.
These 4 have Impression Shares of 87% or higher (that means of ALL the searches performed for the keyword “online dating” on Google, the ads of these companies appeared at least 87% of the time).
After these 4, the company with the next highest Impression Share is only showing up about 55% of the time.
Here, it’s about answering customer questions: why to try online dating, how to choose a dating site and tips for finding a date.