The company also overhauled its online software and services due to increasing competition from rivals such as Yahoo! Some of the MSN services affected by the rebranding included MSN Hotmail, which became Windows Live Hotmail (now Outlook.com); MSN Messenger, which became Windows Live Messenger (now integrated into Skype); MSN Search, which became Live Search (now known as Bing); MSN Virtual Earth, which became Live Search Maps (now Bing Maps); MSN Spaces, which became Windows Live Spaces; MSN Alerts, which became Windows Live Alerts; and MSN Groups, which became Windows Live Groups.
Some other services, such as MSN Direct, remained a part of the MSN family without transitioning to Windows Live.
Following the launch of Windows Live, the MSN brand took on a different focus.
Some of the original websites that Microsoft launched during that era remain active in some form today.
Microsoft Investor, a business news and investments service that was once produced in conjunction with CNBC, is now MSN Money; Car Point, an automobile comparison and shopping service, is now MSN Autos; and the Internet Gaming Zone, a website offering online casual games, is now MSN Games.
The single sign-in service for Microsoft's online services, Microsoft Passport (now Microsoft account), also launched across all MSN services in 1999.
The portal and related group of services under the 'MSN' umbrella remained largely the same in the early 2000s.
MSN's Hotmail and Messenger services were promoted from the portal, which provided a central place for all of MSN's content.
MSN Search (now Bing), a dedicated search engine, launched in 1999.
From 1995 to 1998, the domain was used by Microsoft primarily to promote MSN as an online service and Internet service provider.
At the time, also offered a custom start page and an Internet tutorial, but Microsoft's major web portal was known as 'Microsoft Internet Start,' located at home.
The sports section of the MSN portal was from 2001 to 2004, and Fox from 2004 to 2014.
MSN had an exclusive partnership with for news content from 1996 until 2012, when Microsoft sold its remaining stake in to NBCUniversal and the website was renamed
Internet Start served as the default home page for Internet Explorer and offered basic information such as news, weather, sports, stocks, entertainment reports, links to other websites on the Internet, articles by Microsoft staff members, and software updates for Windows.