It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.As Facebook announced in May, users will create separate profiles just for the Dating service.
It’s these sorts of features that really stand to differentiate Facebook Dating from competitors.
By utilizing the trove of data it already has about users, Facebook has the ability to become a powerful player in the online dating space.
The social network is also introducing two new major features.
The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.
Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.
The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.
And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.
For example, you can choose to match with people who attend the same events or who are a part of the same Facebook groups.