Marked on clip finding Sarah Cov with copyright mark; stamping is light, but there.
Sarah Coventry jewelry was named after the granddaughter of Lyman K. Some marks seen on vintage jewelry include: "SC"; "Sarah Cov." "Sarah"; "Sa C"; "Coventry".
When Charles commenced his own business, he focused on selling door-to-door products. which also utilised the party plan method of selling.
When I looked into the history of the Sarah Coventry brand, I started to understand how it became the juggernaut it was, with the women who the jewellery was designed for, selling the product.
After World War II, thousands of women were forced out of their jobs by returning veterans.
The Sarah Coventry business was cashing in on the very popular, and now affordable, market of costume jewellery, and women themselves were invested in the venture. Charles H Stuart first started out working for his father, Charles W Stuart, who had commenced his business in 1853 selling fruit trees direct to the customer.
Shop SARAH COVENTRY pieces : Sarah Coventry was created in 1949 by the C. The son was quite the entrepreneur, and developed the business further with many other enterprises. Stuart's grandson, Bill Stuart became president of the company and soon launched Caroline Emmons Inc. Later that November, Bill Stuart then created a new business called Sarah Coventry Inc.
Sarah Coventry changed their markings, depending on the pieces, in an attempt to stop duplication by other companies.
Markings included SARAH, SARAH COV, SARAH COVENTRY, COVENTRY, SC & SAC; some had the copywriter symbol © and others did not. If you are looking to date your pieces, you are best to either research online or purchase/borrow one of the many great books on Collecting Costume Jewellery.Demonstration kits were offered with no up-front cost, comprehensive training was given, and very generous incentives were on offer.Both men and women were recruited to host the parties. Both Sarah Coventry and its predecessor line, Emmons, were "home party" ... Sarah Coventry jewelry was marked in many ways and some were not signed at all.These women were keen to continue earning their own money as opposed to just being "housewives" and so when the opportunity arose from Sarah Coventry Inc.