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This may differ dependent on the number of frames in your animation.

Hold shift, select all the frames that need duplicating and drag them to the new layer icon: 9.

According to Zalta, our brains process moving images 600,000 times faster, and find them six times easier to recall, compared to text-based content.

Instead of attempting a tenuous link between a GIF of a flailing Kermit the frog and your latest product offering, why not tailor make one?

Whether it’s down to lack of man-power or lack of creativity, you don’t need to be a design expert to be able to create simple, eye-catching GIFs that can add a new dimension to your social channels, website or email marketing campaigns.

If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.

At Festival of Marketing 2018, Rachel Zalta, Head of Research and Insights at Taboola, spoke about decoding the psychology of video and moving image within content marketing.

They are best used for displaying information, such as events, dates and sales and can double up as a more noticeable version of a static call-to-action image. Click the colour swatch square on the bottom left hand side and select a colour from the spectrum window.

Even though this method is devoid of images, it can still look incredibly effective if generated according to brand guidelines, colours and typefaces. Open a new document in Photoshop and type in your desired dimensions 2. Click ‘OK’ when you are happy with the colour you have chosen. Fill the background with your chosen colour by clicking on the paint bucket and then on the white space of the layer. Add the text you would like to appear in the first part of your GIF on top of this background layer. If you are completely happy with your text, you will now need to rasterize the text layer and merge it with your coloured background.

Whilst it is always good to show your light-hearted side with GIFs and memes on social, it won’t necessarily make you stand out from the crowd if you just choose from what’s out there.

In fact, it’s more likely you’ll get lost among the millions of other users who have posted the same GIF in the last few seconds.

All of your layers will appear in order on your timeline window. Hold shift and select the first and last frames in your timeline to select them all. Depending on the video, you may need to clip the length when importing. Select ‘GIF 128 Dithered’ from the Presets tab, ‘256’ from the Colours tab, and change the size if necessary, on the export menu that appears. It is important to note the size of the exported GIF. It is important to note the size of the exported GIF, which can be seen on the bottom left hand side. If you do not have any existing video and do not have the time to create one, it is useful to consider the Boomerang app, which can be downloaded on i OS and Android.


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