It makes sense; women want to be appreciated, and men want to show off their prize.
A good marriage is based on compromise: A hot woman can make her man proud, and a proud man can make his wife happy.
Either way, less attractive men are hitting on hot women as hot men stand around wondering where all the hot women have gone.
They don’t want to wonder where your affection lies and have to guess your true feelings.
Having a less attractive man means having someone who isn't easily going to drop you for a hotter girl.
The key word here, "consequential," means that women's looks are dependent on their ability to secure a man and a relationship.
Women aren’t going after less attractive men, they are being pursued by them more often.
We’ve felt great taking him out, showing him off to our friends and taking Facebook photos with him.
But at dinner, in bed or watching a movie in the darkness, when we saw his phone blinking and his distant stares, we didn’t feel so comforted.
Your drunk mother, dying grandmother or overbearing neighbor may have once told you, “Marry a man who loves you more than you love him.” It's scary advice when you’re 14, 18, or still grappling in your 20s.
But at a certain point, this advice comes back, ringing truer than ever.
A man can carry his weight in the relationship based on any number of factors: athleticism, reputation, personality or social status.
Barber goes on to explain that women care more about their looks because looks are more “consequential” to them.
Unlike their attractive counterparts, less attractive men are more outgoing and optimistic when it comes to approaching women, explaining why hot guys are never hitting on hot women.