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In 1940, 24 percent of heterosexual romantic couples in the United States met through family, 21 percent through friends, 21 percent through school, 13 percent through neighbors, 13 percent through church, 12 percent at a bar or restaurant and 10 percent through co-workers.

Cacioppo, more than one-third of couples who married in the United States from 2005 to 2012 met online.

Online dating generates a spectrum of reactions: exhilaration, fatigue, inspiration, fury. The typical American spends more of her life single than married, which means she’s likely to invest ever more time searching for romance online.

Afterward, users were asked to rate their satisfaction with the experience.

The responses were compared with data from the same users’ activity on Ok Cupid.

Some of what we learned was pretty weird: Men who look away and don’t smile do better than those who do; women holding animals don’t do well, but men holding animals do.

Men did better when shown engaging in an interesting activity.“They be called ‘introducing services.’ They enable you to go out and go and meet the person yourself.”What about those search algorithms?When researchers analyzed characteristics of couples who’d met on Ok Cupid, they discovered that one-third had matching answers on three surprisingly important questions: “Do you like horror movies?We recommend the following: If you are a woman, take a high-angle selfie, with cleavage, while you’re underwater near some buried treasure.If you are a guy, take a shot of yourself spelunking in a dark cave while holding your puppy and looking away from the camera, without smiling.Remarkably, almost 70 percent of gay and lesbian couples met online, according to the Stanford sociologist Michael J. And Internet dating isn’t just about casual hookups.

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