“We are testing the removal of our ‘encounters’ feature, as our research shows that people now value real life interactions and want to see more of the person behind the profile picture,” Andreev said to Tech Crunch.“Badoo Live, launching soon, will give our users the chance to let their true personalities shine through; interact in real time and ultimately, form more genuine connections.” Badoo’s research covered 5,000 respondents, among whom 74 percent said they were looking for more “real-life dating experiences” and 68 percent said they “dislike swiping,” which they perceive as a shallow way of interacting.
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Because of this, the site is similar to Tinder, with majority of users looking for casual dating, hookups and flings.
However, the site does have its share of users over 35, who are looking for more serious connections.
Badoo is a free online dating website launched in November 2006 by Andrey Andreev, a Russian businessman.
Badoo rose to fame through Facebook quizzes and games before finally becoming its own standalone service in 2012.
One of the attractions (sorry for the pun) of apps based on swiping has been the fact that a user can take a gradual and rapid approach to figuring out if another person is someone he or she would like to meet.
Live video may be more “authentic”, but it also throws some of that efficiency out the window: one tester of the service, Badoo said, has already used Badoo Live to stream a friend’s wedding…
“Badoo is all about real dates, not just matches or swiping; we want to get our users offline and face-to-face,” Badoo’s CEO and founder Andrey Andreev said to Tech Crunch in a statement.
Users will be able to send messages during a live session, which appears to work on a principle similar to Facebook Live, where people can catch widely broadcast streams as they happen, or watch them in playback mode.
In testing currently, the feature will be rolled out this summer.
The swiping gesture is a common one in the mobile world, where people rely on quick and imprecise movements to send commands to apps and interact with their small screens with a minimum of fuss.
Broadcasts, Badoo found, were deemed by 83 percent of respondents as a more comfortable indicator of whether they would want to meet someone.