Dating in the Dark is an interesting and fun show that lets people see how people of the opposite sex deal with each other in the dark and how they react when they have seen each other in the light.It makes people think whether personality or looks matter most in the quest for a potential life partner.
In the 10 pm hour, ABC’s repeat airing of Primetime: What Would You Do?
took second place against its NBC (original America’s Got Talent) and CBS (encore The Good Wife) competition among Adults 18-49, outdelivering CBS’ The Good Wife by 70%.
On the heels of its 4th season renewal announcement earlier in the week, Wipeout equaled season-highs across all key Adults demographics (A18-34/A18-49/A25-54), while drawing the season’s second largest viewer count.
In fact the show matched its top Adult 18-34 number in over 2 years and best Adults 18-49 and Adults 25-54 numbers in over 1 year – since 7/29/08 and 5/27/09, respectively.
With ABC’s hit television show Dating in the Dark, couples who are dating in the dark tend to know a bit of each other’s true personality even before they know how each other looks like.
Each episode of the Dating in the Dark show features three men and three women who are open to date with the people of the opposite sex in a pitch black dating room.With just two weeks remaining in the 2010 summer frame (Memorial Day-Labor Day), ABC’s primetime results have jumped year to year by 21% in Total Viewers and by 27% in Adults 18-49.In viewers and young adults, ABC is generating its strongest summertime numbers in 5 years – since 2005.The six people who are housed in a single building don’t meet up in the hallways or other parts of the house yet they are set to meet up first in a group date and pick up their initial impressions of each other.Then they go out on succeeding dates in the dark room and get to know more about each other in a better “light” using only the senses that they can put to good use.In the 9 o’clock hour, ABC’s Shaq VS jumped to a series-high with young adults, surging week to week by 36% in Total Viewers and by 33% in Adults 18-49.