And there may be evidence that, for better or worse, single people do move on to new relationships faster than they used to.
But others say the alarm about "singles nation" is overblown, or that the changing landscape of American marriages have far more to do with long-term societal changes than a couple of phone apps.
The vast majority of college-educated women, for example, are expected to get hitched at some point — one of the demographics most familiar with online dating, whether through their own experiences or their friends'.
Millennials actually report having fewer sexual partners than Generation X-ers, and 59 percent of men told Match that they believe in love at first sight.
But even as more and more Americans turn to online dating, as it loses the "desperate" reputation of its early days, the jury's still out on what, exactly, it's doing to singles' hearts and minds.
At a time when more Americans are unmarried than ever before, are Tinder and OKCupid changing what Americans want in a partner, or just how they find them?
Online dating can be difficult — what with choosing the perfect profile photo, sending a charming first message, possibly facing rejection, and finding the right site in the first place.
But when you throw a hefty price tag into the mix, online dating can feel even more difficult. affordability — it doesn’t have to be one or the other.
Today, nearly 60 million people use dating sites and apps owned by the Match Group alone, home to sites like OKCupid, Tinder, and Match.com, around 40 percent of those who are single and looking.
Yet we're a pretty single nation: more adults are unmarried than married, in fact.
53 percent of those who have never been married say they'd like to, according to the Pew Research Center, down from 61 percent just since 2010.
And even if they are aiming to get married, fewer singles care if their neighbors do.
It’s also a good opportunity to express yourself and flex your creative flair.